Generalisation
Conversative
- White British
- Less than A-Level
- Over 60
- Rural
- Males
- Suburb Labour
- Ethnic Minority
- Degree or Higher
- Under 40
- Towns
- Females
- City
Types of Factors
- Primacy: factors about the voter - long-term.
- Recency: factors that change between elections - short-term.
Gender - primacy
- Males vote more right-wing
- Females vote more left-wing Ethnicity - primacy
- White British vote more right-wing
- Ethnic minorities vote more left-wing News and campaigns - recency Recent events - recency Religion - primacy
- Christian (weak indicator), Hinduism, Sikhism, Islamism, … vote more left-wing
- although this may be measuring ethnicity - religion is a weak indicator in the UK. Prime minister - recency Age - recency Generation - primacy Location - primacy
- Liberal Democrats did well in Southern commuter areas
- Labour did well in cities
- Right-wing (mostly conservatives) did well in rural areas